What exactly is Social Media and what does it have to do with my business?

...Social Media is a relatively new method of web based and wireless communication which allows users to broadcast messages to a large predominantly unknown audience...  

...Social media is information content created by people using highly accessible and scalable publishing technologies...  

...Social media is a shift in how people discover, read and share news, information and content... 

...Social media has become extremely popular because it allows people to connect in the online world to share information and to form personal and business relationships...

Social media can take many different forms, including internet forums, weblogs, social blogs, wikis, podcasts, pictures and video.  The various technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, texting, music-sharing, crowdsourcing, and voice over internet protocol (VOIP), to name a few.

Examples of social media applications are Google Groups, Wikipedia,  MySpace,  Facebook, MouthShut.com, yelp.com,  Youmeo, Lastfm, YouTube, Flickr, Twitter, and other  microblogs such as Jaiku. Many of these social media services can be integrated via social network aggregation platforms including Mybloglog and Plaxo.

Insologies can help your company capitalize on these new marketing techniques by identifying the appropriate elements in this rapidly changing field, and integrating the methodologies into your existing marketing strategy.